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Catch up on the latest trends, insights, and changes in the digital world.

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Should Your Business Be On Snapchat?

As a successful business of the 21st century, it’s more than likely that you’ve been keeping up with the current social media trends. You have a Facebook, a Twitter, and you even figured out Instagram.…
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5 Questions to Ask When Collaborating with Your Social Media Consultant

So you’ve hired a social media consultant – congratulations! Now you can spend more time on the millions of things on your managing to-do list that do not include thinking up Facebook posts! Although, perhaps…
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Customer Service in Social Media

Online marketing is probably the introvert’s dream. We have reached the point in society where many people successfully hold down jobs without leaving their homes (or pajamas). As more and more people move toward a…
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5 Simple Steps to Kick Off Your Facebook Business Page Audit

Creating a Facebook page for your business can be a wonderful way to get your name out there, expand on the customer base you already have, or even hook a new demographic. That being said,…
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Navigating Client Relationships Via Social Media

There was once a time, not so long ago, when people really had to extend themselves to stay in touch with each other. Before telephones, people were forced to travel or have notes delivered if…

How To: Checking Facebook Drafts

Facebook has a wide variety of tools that make the creative marketing process easier for all involved. One of the Letter 13 Team’s favorites is Facebook’s “post drafts” feature. Drafts allow a user to create…
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Storytelling: Marketing to Humanity

Every day the internet is filled with more articles and videos about the most important shift in marketing in years: storytelling. At first glance, it is easy to dismiss the word itself as a trending…
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What Do Your Brand Colors Say About Your Business?

Your brand informs the public about your business in more ways than you might think. The overall feeling, experience, and emotive qualities people experience when interacting with your company could all start with your logo…
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Blending Outreach and Connection: Content Marketing

One new marketing strategy puts the humanity back in communication. Content Marketing is the way forward for businesses who wish to make honest and lasting connections with their customers. Why Market Differently? Is is nearly impossible…
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Introducing the Precision Market Snapshot

Being Smart About Your Market Businesses today have a potentially unprecedented connection to their customers. With social media and the internet, anyone is able represent themselves and their interests online. The smartest of today’s businesses,…

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