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Catch up on the latest trends, insights, and changes in the digital world.

linkedin-etiquette

LinkedIn Etiquette, Are You up to Par?

Practicing proper LinkedIn etiquette makes a big difference. Once upon a time (more specifically, in 1922), Emily Post published a book about etiquette. Big deal, right? Actually, yes. Emily Post didn’t just write a book…
what-is-a-digital-footprint

What is a Digital Footprint, and Why Should it Matter to You?

So what is a digital footprint? The name itself is pretty self-explanatory; as with any kind of footprint, it shows where you’ve been and where you’re going. In this case, however, it refers to your comings and…
internet-privacy-2017

Internet Privacy in 2017

“I always feel like somebody’s watching me, and I have no privacy.” – Rockwell. It’s almost as if Rockwell was foreshadowing our current predicament, although we have to remember that in 1984, there was no…
interviewing-a-social-media-consultant

Interviewing a Social Media Consultant

Interviewing A Social Media Consultant? You may want to add these questions to your list!   1. Can we talk credentials? The first thing you probably want to find out about a consultant is whether or…
benefits-of-facebook-contest

Benefits of Hosting a Facebook Contest

So what are the benefits of hosting a Facebook contest? While there is obvious merit and character to earning what you get, you would probably be hard-pressed to find someone who doesn’t like free stuff…
music-in-advertising

Music In Advertising

Have you ever cried over a gum commercial? If not, you may want to check out this video by Extra Gum from 2015. Without giving too much away, the commercial details the highs and lows of…
5-exemplary-social-marketing-campaigns-from-2016

5 Exemplary Social Marketing Campaigns from 2016

Here we are, already months into 2017! New social media marketing campaigns are popping up all over the place, but we’d like to take a moment to look back on some of the most influential marketing…
should-your-business-be-on-snapchat

Should Your Business Be On Snapchat?

As a successful business of the 21st century, it’s more than likely that you’ve been keeping up with the current social media trends. You have a Facebook, a Twitter, and you even figured out Instagram.…
5-questions-to-ask-when-collaborating-with-your-social-media-consultant

5 Questions to Ask When Collaborating with Your Social Media Consultant

So you’ve hired a social media consultant – congratulations! Now you can spend more time on the millions of things on your managing to-do list that do not include thinking up Facebook posts! Although, perhaps…
customer-service-in-social-media

Customer Service in Social Media

Online marketing is probably the introvert’s dream. We have reached the point in society where many people successfully hold down jobs without leaving their homes (or pajamas). As more and more people move toward a…

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