Have you ever cried over a gum commercial? If not, you may want to check out this video by Extra Gum from 2015. Without giving too much away, the commercial details the highs and lows of…
5 Exemplary Social Marketing Campaigns from 2016
Here we are, already months into 2017! New social media marketing campaigns are popping up all over the place, but we’d like to take a moment to look back on some of the most influential marketing…
Should Your Business Be On Snapchat?
As a successful business of the 21st century, it’s more than likely that you’ve been keeping up with the current social media trends. You have a Facebook, a Twitter, and you even figured out Instagram.…
5 Questions to Ask When Collaborating with Your Social Media Consultant
So you’ve hired a social media consultant - congratulations! Now you can spend more time on the millions of things on your managing to-do list that do not include thinking up Facebook posts! Although, perhaps…
Customer Service in Social Media
Online marketing is probably the introvert’s dream. We have reached the point in society where many people successfully hold down jobs without leaving their homes (or pajamas). As more and more people move toward a…
5 Simple Steps to Kick Off Your Facebook Business Page Audit
Creating a Facebook page for your business can be a wonderful way to get your name out there, expand on the customer base you already have, or even hook a new demographic. That being said,…
Navigating Client Relationships Via Social Media
There was once a time, not so long ago, when people really had to extend themselves to stay in touch with each other. Before telephones, people were forced to travel or have notes delivered if…
How To: Checking Facebook Drafts
Facebook has a wide variety of tools that make the creative marketing process easier for all involved. One of the Letter 13 Team's favorites is Facebook's "post drafts" feature. Drafts allow a user to create…
Storytelling: Marketing to Humanity
Every day the internet is filled with more articles and videos about the most important shift in marketing in years: storytelling. At first glance, it is easy to dismiss the word itself as a trending…
What Do Your Brand Colors Say About Your Business?
Your brand informs the public about your business in more ways than you might think. The overall feeling, experience, and emotive qualities people experience when interacting with your company could all start with your logo…
