Though social media and SEO changes frequently, one marketing trend stands above all others in 2019, and will probably be here to stay: video. Think about how many videos you see when you scroll through Facebook. Even doing a Google search for something is likely to bring up a few results that are video clips. 70% of consumers have said that they have shared a brand’s video, and 72% of businesses have seen improved conversion rates after utilizing videos.
Why are videos so important? The answer is that in our fast-paced world of social media, people are more likely to stop and watch a video than they are to read a large amount of text, or even look at a photo. Videos catch attention and reel in viewers. A study done by Wyzowl revealed that a whopping 68% of consumers prefer a short video to learn about new products, as opposed to 15% who prefer text-based articles.
These studies reveal that video is not only popular now, but will continue to be popular in marketing over the next few years. Since videos can be shared on a variety of platforms, this is a trend that should not be ignored for growing businesses.
To find out how Letter 13 Creative can help you enhance your video presence, send us an email or check out our website for more information.