In this fast-paced day and age of social media marketing, sending out an email newsletter might seem like a thing of the past. However, it can still be a very efficient way to get your audience’s attention. Email marketing offers some great key features that can help enhance brand awareness and drive sales. Here are some of the best aspects of email marketing.
1. Targeted Audience
Email marketing platforms like MailChimp and Constant Contact make it easy to target specific audiences. When someone signs up to receive email newsletters, they like to have the option of what kind of marketing they will be getting. Using a platform not only makes scheduling easy, but helps divide your target audience as well.
Though most businesses hope to increase sales, the first focus of a newsletter is to inform, not to sell. Newsletters are an awesome way to get the word out about an event, service, or new product that consumers would be interested in reading about. Newsletters that are conversational and to the point are often read and lead to more website visits.
Not only can you target your audience with newsletter platforms, you can also track crucial data to help you strategize your marketing plan better. Platforms allow you to track factors like open-rate, click-rate, unsubscribes, and split A/B campaigns.
One of the best benefits of email marketing campaigns is that they are cost-effective. Traditional marketing, which can include printing and production fees, can add up. A subscription to a marketing platform is typically very affordable, and you can usually customize your plan features.
If you don’t already use email marketing, we hope this inspires you to try it. Though many inboxes get crowded with junk mail, a large number of consumers still subscribe to email updates, and read them regularly. Though there is a bit of strategizing required for a successful email campaign, it can really pay off in the end. If you are unsure if email marketing is right for you and your business, consult us at Letter 13 Creative! We'll help guide you.