You’ve probably heard the term “content” a lot when it comes to building a webpage. Naturally, content is what is on the actual website and can include images, links, video clips, gifs, and more. When we talk about content as it relates to copy, we’re talking about the actual words on your website. The importance of website copy cannot be understated.
Text copy is essential for a successful website for several reasons. The first, of course, is to get information across about your business and brand. Your copy is everything from the title of the webpage to the blog you feature. From a human user’s standpoint, the purpose of copy is clear and simple.
However, from an internet standpoint, copy serves another important purpose. SEO, or search engine optimization, is the process in which Google decides what to show when a user does a Google search for information. The algorithm of SEO is always changing, but something that has consistently stayed the same is that Google requires copy to know what to search for.
Utilizing effective terms in web copy is essential for good SEO. Having a blog presence is essential, as well as having a strong title, descriptions on your webpage, and even hashtags or social media links. Google is more likely to show a solid, complete webpage than a website that lacks content.
So what do you write? It all depends on your brand. Probably the most effective form of copywriting is a blog. Blogs allow for a great amount of copy on one convenient page, and they help users find information fast. In fact, you’re reading one now! If you don’t have a blog for your website, we highly recommend taking this step.
The frequency of your copywriting and the content that you feature is up to you, and usually brand-specific, but doing a bit of research into copywriting strategies and how blogs help with marketing is a great way to build a better website.
Feeling overwhelmed? Don’t stress about it! Our team at Letter 13 Creative can handle this important marketing tactic for you or your business. Simply give us a call and we would be happy to discuss content-marketing further with you.