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Catch up on the latest trends, insights, and changes in the digital world.

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5 Simple Steps to Kick Off Your Facebook Business Page Audit

Creating a Facebook page for your business can be a wonderful way to get your name out there, expand on the customer base you already have, or even hook a new demographic. That being said,…
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Navigating Client Relationships Via Social Media

There was once a time, not so long ago, when people really had to extend themselves to stay in touch with each other. Before telephones, people were forced to travel or have notes delivered if…

How To: Checking Facebook Drafts

Facebook has a wide variety of tools that make the creative marketing process easier for all involved. One of the Letter 13 Team’s favorites is Facebook’s “post drafts” feature. Drafts allow a user to create…
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Storytelling: Marketing to Humanity

Every day the internet is filled with more articles and videos about the most important shift in marketing in years: storytelling. At first glance, it is easy to dismiss the word itself as a trending…
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What Do Your Brand Colors Say About Your Business?

Your brand informs the public about your business in more ways than you might think. The overall feeling, experience, and emotive qualities people experience when interacting with your company could all start with your logo…
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Blending Outreach and Connection: Content Marketing

One new marketing strategy puts the humanity back in communication. Content Marketing is the way forward for businesses who wish to make honest and lasting connections with their customers. Why Market Differently? Is is nearly impossible…
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Introducing the Precision Market Snapshot

Being Smart About Your Market Businesses today have a potentially unprecedented connection to their customers. With social media and the internet, anyone is able represent themselves and their interests online. The smartest of today’s businesses,…

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