Catch up on the latest trends, insights, and changes in the digital world.


Really Short Advertising, Your Ad vs. Our ADD

It’s the age of low attention spans and really short advertising, so how to combat your ad vs. our ADD? In a society that is absolutely saturated with information that is constantly vying for our…

LinkedIn Etiquette, Are You up to Par?

Practicing proper LinkedIn etiquette makes a big difference. Once upon a time (more specifically, in 1922), Emily Post published a book about etiquette. Big deal, right? Actually, yes. Emily Post didn’t just write a book…

What is a Digital Footprint, and Why Should it Matter to You?

So what is a digital footprint? The name itself is pretty self-explanatory; as with any kind of footprint, it shows where you’ve been and where you’re going. In this case, however, it refers to your comings and…

Internet Privacy in 2017

“I always feel like somebody’s watching me, and I have no privacy.” – Rockwell. It’s almost as if Rockwell was foreshadowing our current predicament, although we have to remember that in 1984, there was no…

Interviewing a Social Media Consultant

Interviewing A Social Media Consultant? You may want to add these questions to your list!   1. Can we talk credentials? The first thing you probably want to find out about a consultant is whether or…

Benefits of Hosting a Facebook Contest

So what are the benefits of hosting a Facebook contest? While there is obvious merit and character to earning what you get, you would probably be hard-pressed to find someone who doesn’t like free stuff…

Music In Advertising

Have you ever cried over a gum commercial? If not, you may want to check out this video by Extra Gum from 2015. Without giving too much away, the commercial details the highs and lows of…

5 Exemplary Social Marketing Campaigns from 2016

Here we are, already months into 2017! New social media marketing campaigns are popping up all over the place, but we’d like to take a moment to look back on some of the most influential marketing…

Should Your Business Be On Snapchat?

As a successful business of the 21st century, it’s more than likely that you’ve been keeping up with the current social media trends. You have a Facebook, a Twitter, and you even figured out Instagram.…

5 Questions to Ask When Collaborating with Your Social Media Consultant

So you’ve hired a social media consultant – congratulations! Now you can spend more time on the millions of things on your managing to-do list that do not include thinking up Facebook posts! Although, perhaps…

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