Catch up on the latest trends, insights, and changes in the digital world.


Interviewing a Social Media Consultant

Interviewing A Social Media Consultant? You may want to add these questions to your list!   1. Can we talk credentials? The first thing you probably want to find out about a consultant is whether or…

Benefits of Hosting a Facebook Contest

So what are the benefits of hosting a Facebook contest? While there is obvious merit and character to earning what you get, you would probably be hard-pressed to find someone who doesn’t like free stuff…

Music In Advertising

Have you ever cried over a gum commercial? If not, you may want to check out this video by Extra Gum from 2015. Without giving too much away, the commercial details the highs and lows of…

5 Exemplary Social Marketing Campaigns from 2016

Here we are, already months into 2017! New social media marketing campaigns are popping up all over the place, but we’d like to take a moment to look back on some of the most influential marketing…

Should Your Business Be On Snapchat?

As a successful business of the 21st century, it’s more than likely that you’ve been keeping up with the current social media trends. You have a Facebook, a Twitter, and you even figured out Instagram.…

5 Questions to Ask When Collaborating with Your Social Media Consultant

So you’ve hired a social media consultant – congratulations! Now you can spend more time on the millions of things on your managing to-do list that do not include thinking up Facebook posts! Although, perhaps…

Customer Service in Social Media

Online marketing is probably the introvert’s dream. We have reached the point in society where many people successfully hold down jobs without leaving their homes (or pajamas). As more and more people move toward a…

5 Simple Steps to Kick Off Your Facebook Business Page Audit

Creating a Facebook page for your business can be a wonderful way to get your name out there, expand on the customer base you already have, or even hook a new demographic. That being said,…

Navigating Client Relationships Via Social Media

There was once a time, not so long ago, when people really had to extend themselves to stay in touch with each other. Before telephones, people were forced to travel or have notes delivered if…

How To: Checking Facebook Drafts

Facebook has a wide variety of tools that make the creative marketing process easier for all involved. One of the Letter 13 Team’s favorites is Facebook’s “post drafts” feature. Drafts allow a user to create…

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