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Catch up on the latest trends, insights, and changes in the digital world.

really-short-advertising

Really Short Advertising, Your Ad vs. Our ADD

It’s the age of low attention spans and really short advertising, so how to combat your ad vs. our ADD? In a society that is absolutely saturated with information that is constantly vying for our…
linkedin-etiquette

LinkedIn Etiquette, Are You up to Par?

Practicing proper LinkedIn etiquette makes a big difference. Once upon a time (more specifically, in 1922), Emily Post published a book about etiquette. Big deal, right? Actually, yes. Emily Post didn’t just write a book…
what-is-a-digital-footprint

What is a Digital Footprint, and Why Should it Matter to You?

So what is a digital footprint? The name itself is pretty self-explanatory; as with any kind of footprint, it shows where you’ve been and where you’re going. In this case, however, it refers to your comings and…
internet-privacy-2017

Internet Privacy in 2017

“I always feel like somebody’s watching me, and I have no privacy.” – Rockwell. It’s almost as if Rockwell was foreshadowing our current predicament, although we have to remember that in 1984, there was no…
interviewing-a-social-media-consultant

Interviewing a Social Media Consultant

Interviewing A Social Media Consultant? You may want to add these questions to your list!   1. Can we talk credentials? The first thing you probably want to find out about a consultant is whether or…
benefits-of-facebook-contest

Benefits of Hosting a Facebook Contest

So what are the benefits of hosting a Facebook contest? While there is obvious merit and character to earning what you get, you would probably be hard-pressed to find someone who doesn’t like free stuff…
music-in-advertising

Music In Advertising

Have you ever cried over a gum commercial? If not, you may want to check out this video by Extra Gum from 2015. Without giving too much away, the commercial details the highs and lows of…
5-exemplary-social-marketing-campaigns-from-2016

5 Exemplary Social Marketing Campaigns from 2016

Here we are, already months into 2017! New social media marketing campaigns are popping up all over the place, but we’d like to take a moment to look back on some of the most influential marketing…
should-your-business-be-on-snapchat

Should Your Business Be On Snapchat?

As a successful business of the 21st century, it’s more than likely that you’ve been keeping up with the current social media trends. You have a Facebook, a Twitter, and you even figured out Instagram.…
5-questions-to-ask-when-collaborating-with-your-social-media-consultant

5 Questions to Ask When Collaborating with Your Social Media Consultant

So you’ve hired a social media consultant – congratulations! Now you can spend more time on the millions of things on your managing to-do list that do not include thinking up Facebook posts! Although, perhaps…

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